Seepje is a Dutch sustainable cleaning brand that makes everyday household products using plant-based ingredients, with a strong focus on sustainability, social impact and natural alternatives.
I was asked to create a wide range of assets for their new packaging, mostly consisting of illustrated flowers, fruits and plants to match the ingredients in each bottle. We also added little pollinators representing the real-life pollinators of these plants and ingredients, and the occasional little joke.
Creative direction: Perspective & Seepje
Packaging design: Aniek Schwarte | ANIQ Design & Seepje
Illustration: Esther | Vonik Design
Packaging design: Aniek Schwarte | ANIQ Design & Seepje
Illustration: Esther | Vonik Design
....
